Coca-Cola Consolidated (CCBCC) is the nation's largest independent Coca-Cola bottler, with operations in the Southeast, Mid-Atlantic, and Midwest regions.

Challenge

CCBCC’s district sales managers are in the field for 10+ hours each day. After spending all day on the go, most sales managers still needed to spend personal time inputting written order data and customer requests into a desktop .NET application. This software was slow and difficult to use, which hindered salesforce productivity and made a time-consuming task even more painful.

Solution

In collaboration with CCBCC’s CIO and district sales team, Skookum’s Product Strategy and Experience Design teams redesigned and migrated the cumbersome, desktop-only .NET application to a user-friendly, high-performing iPad application. This mobile solution allowed the company’s sales team to easily log notes and place orders in the field, saving hours each day and improving their quality of life.

Results

CCBCC’s simple, intuitive mobile application has transformed the way their salesforce works by eliminating duplicative administrative work. It saves each person hours of time each day, which has contributed to higher productivity,employee satisfaction, and sales.

"The new iPad application saves me two to three hours a day."

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